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wooden bunny
Skip itSoft demand (-91.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$6.05–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good564.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 365K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand