38
wood card table
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Good$139.45avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$158K$158K/yr · 157K searches
Review moat
Bad4,727.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Price range
Bad$16.66–$475.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price