35
winter flowers
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Good$9.81–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,279avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 162K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Signals High Returns