Skip to content
52

wings of fire birthday decorations

Worth a look

Shows a thin review moat (64 avg reviews), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 25Conversion 53Competition 65Returns 87Price range 62Avg price 75Brand share 63Review moat 97Quality gap 52

Review moat

Incredible63.74

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$15.17

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good$6.45–$28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 61K searches

Reviews