45
window security film
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.66avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$6.54–$69.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good955.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$67K$67K/yr · 180K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.9%90-day search growth — must beat 0% to launch