35
wilton 1m piping tip
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,072.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Price range
Bad$4.48–$17.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 67K searches