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wifi electric blanket
Skip itSoft demand (-71.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$100.16avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$30.52–$166.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,288.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 45K searches
Growth
Bad-71.6%90-day search growth — must beat 0% to launch
Signals High Price