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wicked decorations
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great124.31avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Market size
Good$826K$826K/yr · 1.4M searches
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Price range
Good$5.89–$29.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-48.8%90-day search growth — must beat 0% to launch