34
wicked cake topper
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great121.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Market size
Bad$88K$88K/yr · 199K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.59–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier