44
wicked blanket
Skip itSoft demand (-60.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Price range
Great$9.55–$71.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good752.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$173K$173K/yr · 314K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier