45
wicked balloons
Skip itSoft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great185.88avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Price range
Okay$6.82–$17.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 83K searches
Growth
Bad-48.4%90-day search growth — must beat 0% to launch