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white washcloths
Worth a lookShows searches that convert (12.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good$828K$828K/yr · 510K searches
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.84–$21.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad17,086.37avg incumbent reviews — the moat a new listing must climb