49
white throw pillows
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Good$12.91avg listing price — sweet spot $15–$100
Price range
Okay$5.81–$23.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 313K searches
Review moat
Bad7,042.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand