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white taper candles 12 inch dripless
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.91avg listing price — sweet spot $15–$100
Price range
Great$5.78–$87.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,281.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 22K searches
Growth
Bad-36.9%90-day search growth — must beat 0% to launch