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white shower curtain
Launch itA $1.3M/yr market growing +0.1% this quarter with returns at 2.4% — clears our launch bar.
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 1.7M searches
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$7.71–$30.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,474.36avg incumbent reviews — the moat a new listing must climb