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white quilt
Worth a lookShows a sweet-spot price point ($59.79 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great$59.79avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Good$22.56–$152.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$402K$402K/yr · 473K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,547.91avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale