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white plastic tablecloth
Worth a lookShows searches that convert (8.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Market size
Good$623K$623K/yr · 495K searches
Price range
Good$3.86–$33.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,395.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality