50
white pillow shams
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a small market ($75K/yr) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Great$6.19–$50.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,210.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 214K searches