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white pillow cases set of 2
Skip itA deep review moat (36,563 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Good$544K$544K/yr · 493K searches
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.88avg listing price — sweet spot $15–$100
Price range
Okay$3.80–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad36,562.67avg incumbent reviews — the moat a new listing must climb