45
white knit blanket
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.59avg listing price — sweet spot $15–$100
Price range
Great$9.99–$40.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,809.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 150K searches