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white heated blanket
Skip itSoft demand (-60.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.11avg listing price — sweet spot $15–$100
Price range
Incredible$26.07–$73.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,023.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 55K searches
Growth
Bad-60.3%90-day search growth — must beat 0% to launch