60
white hand towels
Worth a lookShows searches that convert (11.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Good$6.00–$38.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$708K$708K/yr · 392K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,945.17avg incumbent reviews — the moat a new listing must climb