41
white fluffy comforter
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.66avg listing price — sweet spot $15–$100
Price range
Good$20.53–$131.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad15,696.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 144K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale