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white fluffy blanket
Skip itA deep review moat (22,396 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$24.25avg listing price — sweet spot $15–$100
Price range
Great$9.74–$41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$230K$230K/yr · 416K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,395.65avg incumbent reviews — the moat a new listing must climb