37
white flannel sheets
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.39avg listing price — sweet spot $15–$100
Price range
Incredible$14.85–$56.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 23K searches
Review moat
Bad35,045avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.4%90-day search growth — must beat 0% to launch