57
white fan
Worth a lookShows a sweet-spot price point ($44.15 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.15avg listing price — sweet spot $15–$100
Price range
Great$6.18–$101.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,400.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 32K searches