50
white euro pillow shams
Worth a lookShows a sweet-spot price point ($24.86 avg), but high returns (7.9%) keeps it on the watch list.
Avg price
Incredible$24.86avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.92–$50.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,402.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 200K searches
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate