48
white electric kettle
Skip itSoft demand (-13.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.18avg listing price — sweet spot $15–$100
Price range
Great$13.99–$79.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$227K$227K/yr · 181K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad10,191.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch