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white coasters
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good651.16avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.66–$35.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 63K searches
Signals No Dominant Brand