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white candles
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-19.9% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$5.78–$40.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 282K searches
Review moat
Bad4,162.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand