36
west month mattress pad
Skip itSoft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$124.73avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$51.37–$174.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 39K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,068.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
Signals High Price