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welcome home decorations
Launch itA $938K/yr market growing +35.7% this quarter with returns at 3.0% — clears our launch bar.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great350.75avg incumbent reviews — the moat a new listing must climb
Market size
Great$938K$938K/yr · 1.6M searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Price range
Okay$4.78–$21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand