54
welcome back decorations
Worth a lookShows a thin review moat (127 avg reviews), but soft demand (+7.0% this quarter) keeps it on the watch list.
Review moat
Great127.36avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$247K$247K/yr · 474K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.75–$21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch