42
weighted pillow
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.09avg listing price — sweet spot $15–$100
Review moat
Great465.9avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$14.82–$163.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 251K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale