37
weighted comforter
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$76.05avg listing price — sweet spot $15–$100
Market size
Good$386K$386K/yr · 493K searches
Price range
Good$28.32–$158.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,694.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Signals High Price