46
weighted blanket
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$7.6M$7.6M/yr · 10.3M searches
Avg price
Incredible$36.70avg listing price — sweet spot $15–$100
Price range
Incredible$23.36–$49.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,245.61avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch