46
weighted blanket kids
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.07avg listing price — sweet spot $15–$100
Price range
Incredible$17.69–$45.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$953K$953K/yr · 1.6M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Review moat
Okay2,874.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.4%90-day search growth — must beat 0% to launch