43
weighted blanket 10 pounds
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.98avg listing price — sweet spot $15–$100
Price range
Incredible$21.70–$57.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 249K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,011.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.6%90-day search growth — must beat 0% to launch