47
wearable blanket kids
Skip itSoft demand (-46.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.77avg listing price — sweet spot $15–$100
Price range
Great$14.13–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Market size
Good$446K$446K/yr · 1.4M searches
Review moat
Okay2,671.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand