49
wax warmer plug in
Skip itA small market ($86K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$7.77–$31.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,488.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$86K$86K/yr · 235K searches
Growth
Bad-6.6%90-day search growth — must beat 0% to launch