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wax melts
Worth a lookShows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.0M$3.0M/yr · 4.9M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Price range
Good$6.65–$29.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,163.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch