40
waterbed
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Review moat
Good507.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 450K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Avg price
Bad$405.82avg listing price — sweet spot $15–$100
Price range
Bad$35.87–$1562.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price