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water lanterns
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($36K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Price range
Great$7.88–$46.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Review moat
Good652.57avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 80K searches