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51

waffle blanket

Worth a look

Shows a sweet-spot price point ($30.87 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 67Growth 55Conversion 17Competition 68Returns 38Price range 91Avg price 95Brand share 19Review moat 21Quality gap 43

Avg price

Incredible$30.87

avg listing price — sweet spot $15–$100

Price range

Great$10.84–$91.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$662K

$662K/yr · 1.5M searches

Growth

Good+28.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Bad10,921.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Reviews