54
votives
Worth a lookShows a sweet-spot price point ($27.38 avg), but high returns (7.1%) keeps it on the watch list.
Avg price
Incredible$27.38avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great$6.83–$65.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good923.58avg incumbent reviews — the moat a new listing must climb
Market size
Good$459K$459K/yr · 523K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate