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votive candles scented
Worth a lookShows low returns (1.2%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$9.83–$32.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great480.97avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 122K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch