50
votive candle holders
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but high returns (8.1%) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$39.74avg listing price — sweet spot $15–$100
Review moat
Great444.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.83–$151.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$199K$199K/yr · 377K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate