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vintage quilt

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 3Competition 97Returns 28Price range 53Avg price 90Brand share 97Review moat 47Quality gap 27

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Avg price

Great$57.85

avg listing price — sweet spot $15–$100

Price range

Good$16.45–$174.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,843.96

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 289K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

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