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velvet pillows
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.42avg listing price — sweet spot $15–$100
Price range
Good$7.76–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good$291K$291K/yr · 1.0M searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,910.34avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.6%90-day search growth — must beat 0% to launch