45
velvet comforter
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$64.12avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$19.95–$135.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,376.3avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.4%return rate — above 5% kills the launch gate
Growth
Bad-37.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale